What is one of the biggest misconceptions people have about using a trademark? The letters TM at the end of a name do not mean that you are automatically protected. I see people who tack on the TM and they think, “I’m ready. I’m set. I’m protected”. I don’t need to do anything else. The truth of the matter is you don’t know what youRead More »Lesson 1: Understanding Trademarks
If you’re building your brand online and offline, understanding the difference between Trademark(TM) and Service Mark (SM) is very crucial in safeguarding your brands. In this article, I will give you the overview of TM and SM and what the circle actually means. You’ve likely come across TM and SM, but do you know the distinction and why it matters? SM vs. TM: Decoding theRead More »Lesson 2: Understanding the Difference Between Trademark (TM) and Service Mark (SM) for Your Business
You have this amazing product that you’re ready to put out there. You’ve been working on it for a long time. You might have already invested a lot of money into branding and advertising too. You want to know whether you can trademark that product name or whether you should do a search for that product name first. Lots of people want to find outRead More »Lesson 3: TRADEMARK SEARCHES