By licensing a well-known brand, you can integrate its influence into your products, effectively boosting sales and generating additional revenue. With the global licensing industry surpassing $300 billion, more beloved brands are finding innovative ways to connect with fans and consumers through strategic product partnerships.
As a powerhouse marketing strategy, licensing is embraced by businesses of all sizes, from global giants to local favorites. It brings entertainment, sports, and heritage brands to life through products that add excitement to daily life.
Brand licensing paves the way for expansion into new markets, retail spaces, and untapped shopping destinations. It allows brand owners to grow their reach, attract new fans, and explore fresh business opportunities—all without the complexities of manufacturing.
“For brand owners and product makers aiming for growth, brand licensing is now a crucial strategy. It offers one of the most effective ways to craft immersive shopping experiences, allowing customers to connect with their favorite brands in fresh and exciting ways.”
— Steven Ekstract, Brand Director, Global Licensing Group
As a powerful tool for marketing and brand expansion, licensing is embraced by businesses of all sizes, from global corporations to small enterprises. Whether in entertainment, sports, or heritage brands, licensing seamlessly integrates products into consumers’ everyday lives, enhancing brand visibility.
Through licensing, a brand can expand into fresh product categories, new store sections, or entirely different retail spaces. It enables brand owners to reach a broader audience and explore new business opportunities without the need for significant manufacturing investments.
By featuring top brands, retailers and manufacturers can differentiate themselves from competitors, attract consumers, and boost sales.
Our New to Show guide provides all the essential information you need to prepare for the event.